Dubai, February 2015:
L’Azurde, the leading diamond and gold jeweler held a roadshow event to launch the company’s 2015 collection in the United Arab Emirates. The roadshow culminated in an event at the Hilton Hotel in Sharjah at which L’Azurde’s biggest customers were briefed on the latest trends, strategies, and developments in the global gold market.
The exhibition demonstrated the appeal of L’Azurde’s sophisticated and spectacular designs in the United Arab Emirates in particular and to Arab women in general. The company also highlighted some of the L’Azurde collections: Diva, Dentelle, Fashion, Symphony, and Shine. Lebanese superstar Elissa, who was appointed as L’Azurde’s brand ambassador last year, will feature in promotional campaigns for the collections.
Speaking on the sidelines of the exhibition, Mr. Selim Chidiac, CEO of L’Azurde, said that the regional and international expansion of the L’Azurde brand and the strengthening of the company’s partnerships with gold traders in the U.A.E required continued hard work and a modern approach to merchandizing and selling techniques.
“L’Azurde has embarked on an ambitious growth plan in the Gulf region through an increase in our network of showrooms. We also continually invest in modern technology and innovation to build our competitive position in terms of design based on the highest international quality standards,” he said.
Mr. Ayman Al Haffar, Executive General Manager of L’Azurde, recognized the role of the company’s partners in enhancing the status of the company’s brand in the G.C.C markets.
“As we launch the latest of our collections to meet the taste of the U.A.E market, we take the opportunity to recognize our partners for their central role in supporting and enhancing the status of the company’s brand and helping L’Azurde’s collections expand across local and international markets,” said Mr. Al Haffar. “We at L’Azurde are proud of what has been achieved in the Kuwaiti market. With such partners, I am confident in our ability to continue this success in the future.”
“Once again, at L’Azurde, we have proved our leadership in the production of gold and jewelry not only on a local level but across the region,” added Mr. Al Haffar. “This exhibition highlights the latest designs that keep pace with international fashion while retaining a classic feel to show the femininity of the Arab woman and her integration with jewelry.”