L’azurde, the leading jewelry company, has been awarded the prize of “best jewelry brand in Saudi Arabia”. The award was presented by Luxury Lifestyle Awards, the international entity dedicated to recognizing the most outstanding brands for their distinguished initiatives and achievements. The award was presented during the eighth version of “Luxury Lifestyle Awards’ annual ceremony held in Dubai in May 2015.
This prestigious annual prize was presented by “Luxury Lifestyle Awards”, in cooperation with PwC “PricewaterhouseCoopers”, in an official ceremony attended by a large number of the most famous brands for luxury products and many famous international personalities.
This prize comes in recognition of the excellent performance of L’azurde, and in particular its diamond collections – confirming the preeminence of L’azurde’s collections in comparison with its Saudi competitors.
Mr. Selim Chidiac, L’azurde’s CEO, expressed his pride at receiving such a prestigious prize. He noted that this selection by Luxury Lifestyle Awards confirms L’azurde’s premier position. Chidiac sincerely thanked L’azurde employees for their efforts and commitment to the company.
Chidiac affirmed L’azurde’s dedication to seeking out the most advanced technologies and professional expertise; as well as stressing continued cooperation with the foremost global designers, in order to meet the requirements of Arab women for contemporary gold and diamond collections.
L’azurde is the fourth largest gold manufacturer in the world, presenting 3,000 unique designs each year. These begin with the neo-classical designs and continue through to the most modern fashions. These are made available by manufacturers in Riyadh and Cairo.
L’azurde designers use the highest quality kinds of gold and diamonds from around the world, with assistance from a select group of jewelry designers and top of the range technology. L’azurde offers its products to the Middle Eastern market and North Africa, before exporting these to numerous countries around the world.
Fahed Ghanim, the General Manger of L’azurde’s retail department, expressed his pleasure at receiving this prize, in the form of a Golden Crown to represent luxury and distinction. He said that winning this prize came in recognition of the efforts of those working at L’azurde and was a valued addition to the outstanding record of the company, already glittering with achievements.
This prize adds to L’azurde’s extensive collection of recognized global awards and certificates, like the ISO 9001:2008. In addition to be the first company in the Middle East accredited by the London Bullion Market (LBMA), with the inclusion of L’azurde in the distinguished LBMA list for quality since June 2010.