L’azurde launches new 2016 campaign with Superstar Elissa leading regional celebrities 18 January 2016

Riyadh, KSA; January 18, 2016: L’azurde, the largest gold and jewelry designer, manufacturer, and distributor in the Middle East, today announced the launch of its new 2016 campaign led by brand ambassador, the superstar, Elissa.

In harmony with Elissa’s charisma, spontaneity and femininity, the ground-breaking campaign showcases the best of L’azurde’s creative design capabilities displayed in its outstanding 2016 jewelry range.

As well as Elissa, L’azurde’s campaign also features a range of regional celebrities, including the Egyptian movie star, Rasha Al-Mahdi, who featured alongside fellow countryman Adel Imam in last year’s hit-serial “Ostath Wa Rae’ees Qesm”.

In addition, Hamza Hawsawi the rising Saudi singer, and the winner of the latest  Arabic edition of talent competition “The X-Factor”, also features in the campaign.

Elissa’s participation in L’azurde’s campaign coincides with her achievement in winning the online music platform Anghami’s award as the first Arabic artist to reach more than 100 million streams to her songs.

The new advertising campaign, filmed in Belgrade,  by French director Pascal Dash, differentiates from anything previously seen in the industry. It is themed on the concept of ‘shining through’ where the L’azurde’s jewelry and Elissa bring to life elegant and glamorous situations. The film has been carefully crafted to appeal to L’azurde international customer base.