Founded in 1980

A modest 16-square-meter jewelry workshop witnessed the start of today’s leading brand in gold and jewelry manufacturing, L’azurde.


First showroom outside Saudi Arabia

The first showroom outside Saudi Arabia was opened in the city of Abu Dhabi, United Arab Emirates.

L'azurde opened its first branch in Jeddah... and proudly introduced its logo.

Jeddah welcomes 1st L’azurde branch

L'azurde opened its first branch in Jeddah...and proudly introduced its logo.


Breaking new grounds

The "Ghazal and Asrar" Collections were launched.
Our efforts during this year were rewarded when we ended up as
semi-finalists in the International JDI Awards.
The opening of our new factory made this a special year.


International star Elissa the new face of L’azurde – L’azurde craftsmanship wins accolades

We signed an endorsement agreement with the Lebanese Superstar Elissa.
And with the celebrity endorsement, we launched the first "Miss L'azurde"
L'azurde won the coveted Tahitian Pearl Trophy Middle East as a testament to
its high-quality craftsmanship.


We ranked 13th on Forbes' Top 40 Arabic Brands.
The new "Miss L'azurde" Collection was launched...
and with it the new "Miss L'azurde" campaign..


“L’azurde & I” Collection launched

The "L'azurde and I" Collection was launched.


It was time to redesign our logo. 

L'azurde introduced the new "4 Elements" Collections featuring details of fire, earth, wind and water respectively.


New L’azurde logo sees light with new collection

L'azurde's new logo was introduced,as well as the new 2011 Collection and its campaign.


We designed a wide range of collections, in both gold and diamond, that cater to the different occasions in a woman's life. From the Daily-Wear Collection, the Birthday Collection or the Graduation Collection to the Wedding, Anniversary and Work Collections - all these offer beautiful jewelry pieces that accentuate a woman's beauty during every special moment in her life.


Inspirations of Arabian women and cultural heritage

For L'azurde, the Arabian woman is a true inspiration and the reason behind every creation. With 30 years of experience, L'azurde has a strong cultural heritage that enables it to understand women better and create diamond and gold pieces that cater to their desires and needs.


With elegance and sophistication, Tunisian actress Dorra Zarrouk graced our Gold Collections. As the face of those collections and as one of L’azurde ambassador she has been able to reach a wide audience especially in Egypt where her Arabian beauty and style mimic that of L’azurde jewelry.


One of the most sought after fashion figures in the Middle East, internationally-acclaimed fashion designer, consultant and stylist Al Anoud Badr joined hands with L'azurde to create a trendy collection. Known as lady Fozaza, Al Anoud's trendsetting design expertise and the craftsmanship of L'azurde resulted in a chic Dream diamond collection that is successful amongst the GCC youth.

2014 Elissa

L’azurde welcomes back Superstar Elissa

A global brand like L’azurde should be represented by a global star and what
bigger of a star than that of the Diamond herself: Elissa! This year we
welcomed back L’azurde’s brand ambassador to be the face and
representative of all L’azurde collections. Her stardom and appeal coupled
with our craftsmanship have made a partnership made in jewelry heaven.


Egypt welcomes its first L’azurde store

July 2014 was a day to remember in Cairo as it witnessed the opening of the first L’azurde store in the Cairo Festival City Mall. Gold, diamonds, intricate craftsmanship and elegance are now available to our Egyptian customers to add glamour to their lives.

2015 Elissa

Shining on with Elissa

In 2015, L’azurde launched its new campaign with Elissa – one of the Middle East’s highest selling female artist, as the brand ambassador.

Inspired by her story, the Diva Collection – an ode to femininity and The Shine Collection –inspired by mystery and beauty of the universe were launched.

2017 Dream

Walking the wild side with Lady Fozaza

2017brought with it yet another glittering collaboration with Lady Fozaza, featuring the Dream collection that encouraged people to pursue their dreams with wild abandon. Inspired by Native Americans, this collection Arrows & Feathers exemplified strength and determination and was resounding success.

2017 men

L’azurde Men Collection

The year which L’azurde Men was unveiled. That exuded refined style and sophisticated elegance came to life with regal products like pens, bracelets and more.


Bringing the L’azurde woman to life, with Nelly Karim

L’azurde paid tribute to the modern Arab woman by showing how she ‘Shines in every role”, as a mother, wife, working woman among others.
This was done with a television commercial featuring Nelly Karim. Who along with Balqees have helped L’azurde represent aspirations and dreams of the Arab women