Nelly Karim- the stunning Egyptian actress, fashion icon and ballerina, has rapidly grown in popularity across the region, and globally too. A personification of elegance and class; she is considered to be one of the most beautiful and talented actresses in Egypt. Nelly Karim’s inherent sophistication and class made her the perfect ambassador for the L’azurde brand. Her first campaign ‘Shine in every role’ was recently launched in January 2018. The main purpose behind this campaign was to highlight the collection and reflect how L’azurde jewelry is the perfect celebration for every woman and pays the perfect compliment to every role they play in their daily lives.