Alanoud Badr, founder and designer of Lady Fozaza, is an internationally-acclaimed fashion designer, consultant and stylist. She is one of the most sought after fashion figures in the Middle East. Her brand Lady Fozaza, which was launched in 2011, is a fashion brand that is heavily inspired by Alanoud’s upbringing, lifestyle and surroundings. Based in Dubai, Alanoud spends the year traveling throughout the region. Sha has won regional and international awards, including Grazie Style Award for Best Local Designer in 2012/2013 and Grazie Style Entrepreneur of the year in 2016, along with the Emirates Woman of the Year Awards, Visionaries award nomination 2012. She was also voted one of the Best Dressed for Harper’s Bazaar 2010.

In December 2014, L’azurde - the largest manufacturer of Diamond and Gold Jewelry in the Middle East and 4th worldwide - initiated the first collaboration with Alanoud. This collaboration has been a great success story, it saw the creation of the first ever Lady Fozaza Jewelry line, the ‘Dream’ Collection. This trendy collection is the perfect example of exceptional design and master craftsmanship. Today, L’azurde and Alanoud Badr are behind 3 successful signature Dream Collections, with each one remaining true to her own fashion and style.