OUR HERITAGE
1980
FOUNDED IN 1980.
A modest 16-square-meter jewelry workshop witnessed the start of today’s leading brand in gold and jewelry manufacturing, L’azurde.
2003
FIRST SHOWROOM OUTSIDE SAUDI ARABIA.
The first showroom outside Saudi Arabia was opened in the city of Abu Dhabi, United Arab Emirates.
2004
JEDDAH WELCOMES 1ST L’AZURDE BRANCH.
L'azurde opened its first branch in Jeddah...and proudly introduced its logo.
2006
BREAKING NEW GROUNDS.
The "Ghazal and Asrar" Collections were launched. Our ef for ts during this year were rewarded when we ended up as semi-finalists in the International JDI Awards. The opening of our new factory made this a special year.
2007
INTERNATIONAL STAR ELISSA THE NEW FACE OF L’AZURDE – L’AZURDE CRAFTSMANSHIP WINS ACCOLADES.
We signed an endorsement agreement with the Lebanese Superstar Elissa.And with the celebrity endorsement, we launched the first "Miss L'azurde" campaign. L'azurde won the coveted Tahitian Pearl Trophy Middle East as a testament to its high-quality craf tsmanship.
2008
WE RANKED 13TH ON FORBES' TOP 40 ARABIC BRANDS.
The new "Miss L'azurde" Collection was launched...and with it the new "Miss L'azurde" campaign..
2009
“L’AZURDE & I” COLLECTION LAUNCHED.
The "L'azurde and I" Collection was launched.
2010
IT WAS TIME TO REDESIGN OUR LOGO.
L'azurde introduced the new "4 Elements" Collections featuring details of fire, ear th, wind and water respectively.
2012
SECOND FACTORY BUILT IN EGYPT
2014
FIRST L’AZURDE STORE TO OPEN IN EGYPT
OUR STORE AT CAIRO FESTIVAL CITY MALL OPENS ITS DOORS FOR THE FIRST TIME
2016
KENAZ LAUNCHED IN KSA
2018
ACQUIRED KSA TOUS. MYRIAM FARES APPOINTED TOP BRAND AMBASSADOR’
2019
LAUNCH OF MISS L’
2020
LAUNCH OF L’AZURDE IN-STYLE
2021
