L’AZURDE Opens First Store in Kuwait Cyrine Abdel Nour attends store inauguration 07 October 2013

Riyadh – October 7, 2013: L’AZURDE Group, a leading gold and diamonds manufacturer today announced the opening of its first store in Kuwait at the Avenues. The inauguration was attended by Cyrine Abdel Nour as an honorary guest. Cyrine has chosen L’AZURDE jewels and has worn them on several occasions in her projects. The store opening falls in line with the brand’s expansion strategy that aims to reinforce its presence in the local and global gold market, making it one of the top 15 available brands in the Gulf.

“We are pleased with our store opening at the Avenues, one of the largest and most luxurious shopping centers in Kuwait and the region. Our presence here will allow us to showcase our latest designs and collections,” said Mr. Selim Chidiac, CEO, L’AZURDE Group. He also added: “We are also honored to have Cyrine Abdel Nour, a fashion icon who also chosen to wear L’AZURDE jewels in her major works and projects. Her presence will, without a doubt, entice and encourage the fashion conscious women of Kuwait to buy our most exquisite pieces of gold and jewelry.”

Mr. Chidiac also stated that the opening of L’AZURDE at a distinctive location at Phase Three of the Avenues will enhance L’AZURDE’s image and ability to distribute gold and jewelry, putting it at the forefront in its field across the Gulf region and the Middle East as a whole. With its experience of more than 30 years, L’AZURDE Group has successfully managed to grasp the true understanding of the Arabian woman, specifically the Kuwaiti woman and has managed to address their needs through its diverse collection of gold and diamond designs. He added: “We continuously strive to present a variety of designs, while preserving the heritage and identity of our collections which bring out the true beauty of the Arabian woman. We aim to present our latest gold and diamond designs, expanding our client base and provide the highest quality of services for our customers.”

“I am happy and honored to be part of the inauguration of L’AZURDE’s first store in Kuwait and its glorious festivities that only compliment L’AZURDE Group. I am overwhelmed by the feeling of elegance and beauty when I wear its distinctive jewelry pieces. L’AZURDE is known for its creative and exquisite designs that can make every woman feel unique wearing her very own personalized jewels. I always strive to take on new and interesting projects and for that I chose L’AZURDE’s jewels to wear while shooting my new clip: “Habayebi”. I also feel that L’AZURDE’s designs will change Kuwaiti women’s perception of jewelry and gold; that are known for their passion for fashion and glamour.” Stated Cyrine Abdel Nour.