Back to Collection Name
Riyadh, 08 December 2015: L’azurde, the largest gold and jewelry designer, manufacturer, and distributor in the Middle East, made a fan’s dream come true as Sara Zeidan, winner of L’azurde Jewellery Company’s Instagram competition, won an all-expenses paid opportunity to meet Arabic pop star Elissa.
The famous Lebanese singer and L’azurde brand ambassador was in Belgrade filming a commercial to reveal the new L’azurde jewellery collection, looking resplendent decked with L’azurde jewellery.
In line with its commitment to engage with customers, L’azurde Jewellery Company launched a social media competition on Instagram titled ‘Your chance to meet Elissa’. A first of its kind in the Arab world, the initiative reflects L’azurde’s commitment to entertain the pop singer’s fans. The competition winner, Sara Zeidan, was treated by L’azurde Company to a luxurious all-paid for trip to make her dream of meeting Elissa while filming the new commercial, come true.
L’azurde interacts actively with its customers via its various social media platforms. The ‘Your chance to meet Elissa’ campaign was launched by the jewellery company to specifically engage with the pop star’s fans across the Arab world and GCC in general, with a focus on Saudi Arabia. The campaign captured the public’s interaction with Elissa and their deep love of L’azurde’s jewellery.
L’azurde will continue to create new and effective initiatives to actively engage with customers via multiple channels on social media platforms. The Company is also working on some exciting new initiatives which will be revealed during the premiere of its new commercial by end of December 2015.
It is worthwhile mentioning that Elissa has a strong relationship with L’azurde Jewellery Company. She was presented with L’azurde diamond jewellery as a gift for her birthday on November 27th 2015 by the Company.