Diamond Collection Completes Arab Women’s Elegance 01 March 2015

L’azurde, the world’s leading jewelry house for Arab women, has made dreams come true by designing stunning diamond collections. Famous Arab art and fashion celebrities such as Elissa, the Lebanese super star singer and the brand ambassador for L’azurde, actress Dorra Zarrouk, singer and actress Cyrine Abdelnour‎, and Alanoud Badr, founder and designer of the “Lady Fozaza” fashion brand, have championed the collections. L’azurde’s expertise has helped them understand the different personalities and habits of women, constantly fascinating them and fulfilling their desire to look their very best during elite social events.

L’azurde diamond collections glamorize Arab women with breathtaking charm and emphasize their innate originality and elegance. They are modern collections, highlighting the style and glamor of Arab women. L’azurde diamond collections characterize women who know how to choose their jewelry so that each piece represents a unique aspect of their own personalities.

L’azurde is present at key events that are characterized by the elegance of Arab women. At high-fashion society events like the Dubai International Equestrian Championship, ladies showcase the latest glamourous looks and creative design. The occasion attracts a prestigious elite of international, Gulf, and Arab society ladies, who pride themselves on their modern sense of fashion and design.

The uniquely glamourous L’azurde diamond collection helps elite women create a distinct, elegant look for such high profile events. The L’azurde Autumn diamond collection, which is exclusively available in L’azurde showrooms, showcases the company’s extensive experience in the art of designing diamond jewelry to meet the unique needs of Arab women

“L’azurde customers have sophisticated requirements and refined taste and knowledge of diamonds and we are always keen to meet and exceed their expectations, “said Mr. Selim Chediac, CEO of L’azurde. “Creativity remains a constant goal and we constantly revisit our designs. For women who admire refined taste, creativity is at the heart of their elegance.”

“L’azurde showrooms are characterized by mixing authentic heritage and professional craftsmanship with the expertise and creativity of our designers,” said Fahed Ghanim, Retail General Manager of L’azurde. “L’azurde is distinguished by its use of the latest and the most advanced technology in jewelry crafting to meet the taste of Arab women. For woman who dream of owning a truly unique piece we  also offer a custom making service  where we bring to life your own designs.”
The “Autumn” collection is one of several collections which L’azurde offers to suit all occasions. L’azurde is the world’s fourth largest manufacturer of gold and has made a global impression with its collections, winning awards for its world-class designs and use of advanced technologies.
For more information, please call:

Basheer Al Najjar
Weber Shandwick – Saudi Arabia
Cell phone: +966 55 050 8921