Media Center

IPO OF L’AZURDE

08 May 2018

INSIGHT L’azurde is the fourth largest jewelry designer in the world, selling over one million items annually in over 25 countries. Yet it had failed to establish a strong equity story among the investor community. The decision to float its shares in Saudi Arabia, becoming the second largest IPO in the Middle East in 2016, therefore was a hallmark event. The challenge: Driving positive messaging about L'azurde to the global investor community, which was watching the Saudi capital market closely,...

L’azurde Group launches “Kenaz” to bring affordable luxury to customers in Saudi Arabia

19 December 2017

Kenaz is L’azurde’s first new jewelry retail brand in its history and will appeal to a new customer base Riyadh, Saudi Arabia, December 19 2016: L’azurde Company for Jewelry and the largest gold and jewelry designer, manufacturer and distributor in the Middle East, announced the launch of its first new diamond jewelry brand “Kenaz” in the Saudi retail market. Kenaz combines classic, fashionable and desirable jewelry pieces with top design and quality at an affordable price. The new brand is part of L’azurde’s...

L’azurde Co. invites its shareholders to attend the Extraordinary general assembly Meeting

16 November 2017

L’azurde Co. invites its shareholders to attend the Extraordinary general assembly Meeting The Board of Directors of L’azurde for Jewelry Company (Saudi Joint Stock Company) is pleased to invite its shareholders to attend the Company's First Extraordinary General Assembly Meeting ('the first Meeting') to be held at 6:30 p.m. on the 22nd of November 2016 (22/02/1438H) at the Company headquarter in Riyadh, 2nd industrial Area – Street 198 to vote on the following Agenda: To vote on the amendments of...

L’azurde reveals new “Dream Collection” by Lady Fozaza

28 September 2017

Latest collection is inspired by Native American culture and features iconic symbols of the arrow and the feather Riyadh, KSA, September 28, 2017: Inspired by the Native American culture, L’azurde, the largest gold and jewelry designer, manufacturer, and distributor in the Middle East, today announced the launch of its new iconic “Dream Collection” by lady Fozaza. The latest Dream Collection designed by the eminent Saudi designer Al-Anoud Bader, better known as ‘Lady Fozaza’, is based on the theme ‘Into the Wild’....

L’azurde appoints Superstar Nelly Karim for their 2018 Collection

28 September 2017

Cairo, 12th December, 2017 – L’azurde, the largest gold and jewelry designer, manufacturer, and distributor in the Middle East, has released their 2018 collection during an exclusive event at Royal Maximum Palace Kempinski, where they announced the Super Star Nelly Karim as the Star of their new campaign. Assigning the international Egyptian superstar Nelly Karim, is a part of the company’s continuous investment and expansion of its portfolio of jewelry in Egypt. L’azurde’s latest collection will be celebrating individuality, and the...

L’azurde exclusive jewellery supplier in three top Saudi Airports

13 August 2017

Riyadh, KSA; August 13, 2017: L’azurde Company for Jewellery (“L’azurde” or “the Company”), the largest gold and jewelry designer, manufacturer, distributor and retailer in the Middle East, today announced the signing of an exclusive operating agreement with Saudi French Duty Free Operations and Management, a division of Lagardère Travel Retail. The agreement sees L’azurde become the exclusive supplier of gold and jewellery in the international terminals of Saudi Arabia airports: King Khalid International Airport, King Abdulaziz International Airport, and King Fahd International...

L’azurde’s first ever men collection, targets 50% of KSA population

11 May 2017

Riyadh, Kingdom of Saudi Arabia, May 11, 2017: L’azurde Group, the largest gold and jewellery designer, manufacturer, and distributor in the Middle East has today announced the launch of its first ever product line extension, venturing into men accessories. Renowned for its large innovative collections of ornate bridal sets and gold and diamond jewellery collections, L’azurde is already an established brand in the female segment since more than 30 years. Now L’azurde plans to make its mark in the men category, launching a...

Kenaz Jewelry becomes the must-have accessory in 2017

03 March 2017

Luxury within your reach Riyadh, Saudi Arabia, March 22 2017: Following its launch in late 2016, Kenaz Jewelry has become one of the fastest growing diamond fashion brands in Saudi Arabia. Bringing together the latest in jewelry fashion design with quality workmanship at affordable prices, Kenaz has become the must-have diamond gift for 2017. Kenaz offers a wide range of designs, with iconic pieces from its five collections; including its timeless Feather Collection; multi colored stones from the Blush Collection; innovative pearl...

L’azurde launches its first ever franchise with Amazing Jewellery

25 January 2017

·         L'azurde acquires the Scandinavian franchise for KSA, Egypt and 7 other countries in the MENA region Jeddah, Saudi Arabia, January 25, 2017: L’azurde Group, largest gold and jewelry designer, manufacturer, and distributor in the Middle East has today announced the launch of its first ever franchise with ‘Amazing Jewelry’. Amazing Jewelry was founded in Copenhagen, Denmark by Jesper Nielsen, former co-founder of Pandora Central Western Europe, a part of the Pandora Group. The brand is currently sold in mono-branded retail shops in several...

L’azurde appoints star singer Balqees Fathi as brand celebrity for 2017

10 January 2017

Riyadh, Saudi Arabia, January 10, 2017: Kicking off the New Year in true L’azurde style, the largest gold and jewellery designer, manufacturer, and distributor in the Middle East, today announced its collaboration with Emirati-Yemeni soprano Balqees Ahmed Fathi to be their new face for 2017. Famed for her unique sense of style, confidence and attention to detail, the 28-year-old singer, was a natural fit for the role, according to Sélim Chidiac, CEO of L’azurde, who said: “Balqees is a wonderful addition to...

L’azurde appoints star singer Balqees Fathi as brand celebrity for 2017

10 January 2017

Riyadh, Saudi Arabia, January 10, 2017: Kicking off the New Year in true L’azurde style, the largest gold and jewellery designer, manufacturer, and distributor in the Middle East, today announced its collaboration with Emirati-Yemeni soprano Balqees Ahmed Fathi to be their new face for 2017. Famed for her unique sense of style, confidence and attention to detail, the 28-year-old singer, was a natural fit for the role, according to Sélim Chidiac, CEO of L’azurde, who said: “Balqees is a wonderful addition to...

Balqees shines bright, wearing L’azurde Diamonds at her fabulous Burj Khalifa wedding

02 January 2017

A sneak preview of what the superstar wore on her special day Riyadh, Saudi Arabia, January 2, 2017: Diamonds are a girl’s best friend as the saying goes, but this does not ring more true than on her wedding day. In an elegant pair of L’azurde 16.5 carat diamond pear-shaped earrings and a 5.5 carat pear-shaped diamond ring to match, Arab singing sensation Balqees Ahmed Fathi looked radiant as ever.  Here’s a glimpse of her glittering look and custom-made bridal jewellery.  (Images attached) Earrings: A total...

L’azurde announces SAR 73 million Net Income for the nine months period ended 30th September 2016

20 October 2016

Riyadh, KSA; October 20, 2016: L’azurde Company for Jewelry (“L’azurde” or “the Company”), the largest gold and jewelry designer, manufacturer, distributor and retailer in the Middle East, today announced interim financial results for the nine month period ending 30th September 2016. The Company reported revenues of SAR 359.1 million for the first nine months of the year, a decline of 18.6% on the same period last year (SAR 441.2 million). Net Income for the period was SAR 73 million, a decline...

Saudi Fransi Capital announces that 293.0% of the shares offered to the retail tranche were covered by the end of the last day

13 June 2016

Saudi Fransi Capital, the financial advisor, lead manager, bookrunner and sole underwriter for L’azurdeCompany for Jewelry (“L’azurde”) states that the number of retail investors amounted to 385.4thousand by the end of the last day. Amount subscribed reached to SAR 419.7 million through 67.9thousand applications and was covered by approximately 293.0%. Status of the Retail Subscription in L’azurde from day 1 to end of day 9 Subscribers: 385.4 thousand Shares subscribed: 11.3 million Amount Subscribed(SAR): 419.7 million Coverage (%): 293.0% It is worth noting that...

Saudi Fransi Capital announces that 125.98% of the shares offered to the retail tranche was covered by the end of the fourth day

13 June 2016

Saudi Fransi Capital, the financial advisor, lead manager, bookrunner and sole underwriter for L’azurde Company for Jewelry (“L’azurde”) states that the number of retail investors amounted to 191.56 thousand by the end of the fourth day. Amount subscribed reached to SAR 180.39 million through 35.94 thousand applications and was covered by approximately 125.98%. Status of the Retail Subscription in L’azurde from day 1 to end of day 4: Subscribers: 191.56 thousand Shares subscribed: 4.88 million Amount Subscribed (SAR): 180.39 million Coverage (%): 125.98% It...

Saudi Fransi Capital announces that 179.01% of the shares offered to the retail tranche were covered by the end of the seventh day

13 June 2016

Saudi Fransi Capital, the financial advisor, lead manager, bookrunner and sole underwriter for L’azurde Company for Jewelry (“L’azurde”) states that the number of retail investors amounted to 283.96 thousand by the end of the seventh day. Amount subscribed reached to SAR 256.32 million through 52.17 thousand applications and was covered by approximately 179.01%. Status of the Retail Subscription in L’azurde from day 1 to end of day 7: Subscribers: 283.96 thousand Shares subscribed: 6.93 million Amount Subscribed (SAR): 256.32 million Coverage (%): 179.01% It...

L’azurde and Saudi Fransi Capital hold IPO signing ceremony with receiving banks

04 June 2016

  Subscriptions for Retail investors open on Sunday 5 th June Riyadh, KSA; June 4, 2016: L’azurde Company for Jewelry (“L’azurde” or “the Company”) and SaudiFransi Capital today held an official signing ceremony to formalize agreements with the receiving banksfor its Initial Public Offering (IPO). The ceremony was held at the offices of Saudi Fransi Capital, the leadmanager, bookrunner and underwriter for the IPO. The signing ceremony comes after the successful offering of 12.9 million shares to institutionalinvestors, with demand exceeding...

L’azurde IPO – offer price set SAR 37.0 per share

31 May 2016

Riyadh, 31 May 2016:Saudi Fransi Capital, the financial advisor, lead manager,bookrunner and sole underwriter for L’azurde Company for Jewelry (“L’azurde”) ispleased to announce that it has successfully completed the bookbuilding part ofthe institutional tranche. The offer price for the L’azurde IPO has been set at SAR37.0 per share. The CEO of Saudi Fransi Capital, Mr. Waleed Khaled Al Fatani said “we are verypleased to note that the offer was 8.6x times covered at the upper end of theprice range i.e....

L’azurde publishes IPO Red Herring prospectus

20 May 2016

Individual Investors will be able to apply for L’azurde shares between 5 June and 13 June 2016 Riyadh, KSA: May 20, 2016: Following the announcement on 9 May 2016 of its intention to float, L’azurde Company for Jewelry (“L’azurde” or “the Company”) today announces the publication of the Red Herring Prospectus for the initial public offering (the “IPO” or the “Offering”) of its ordinary shares. The number of shares to be included in the Offer will be 12,900,000 representing approximately 30%...

The Capital Market Authority announces the Initial Public Offering of Lazurde Company for Jewelry

09 May 2016

The CMA Board has issued its resolution approving Lazurde Company for Jewelry initial public offering of (12,900,000) shares representing (30%) of the Company’s share capital. A portion of the offered shares will be allocated to institutional investors. The Company's shares will be offered during the period from 29/08/1437H to 08/09/1437H, which corresponds to the period from 05/06/2016G to 13/06/2016G, once the book-building process is complete. The Company’s prospectus will be published within sufficient time prior to the start of the...

L’azurde receives CMA approval for IPO on Tadawul

15 April 2016

Riyadh, KSA: April XX, 2016: L’azurde Company for Jewelry (“L’azurde” or “the Company”), a global leader in the design, production and distribution of jewelry, today announced its intention for a primary listing on the Saudi Stock Exchange (Tadawul). Following approval from the Capital Market Authority (CMA) and the approval for the Shareholders, L’azurde will offer XX,XXX,XXX shares representing XX% of the Company’s share capital through an Initial Public Offering (IPO). A proportion of the Company's offered shares will be allocated to...

L’azurde launches 2nd Lady Fozaza-designed “Dream Collection”

17 February 2016

Riyadh, KSA; February, 2016: L’azurde, the largest gold and jewelry designer, manufacturer, and distributor in the Middle East, announced the launch of its new “Dream Collection”, created by the eminent Saudi designer Al-Anoud Bader, better known as “Lady Fozaza”. Inspired by nature, the new collection seeks to highlight women’s beauty and strength, and their ability to drive change, inspire success and make a statement. Two of the most striking creatures from the animal kingdom the deer and the elephant, , are...

L’azurde launches new 2016 campaign with Superstar Elissa leading regional celebrities

18 January 2016

Riyadh, KSA; January 18, 2016: L’azurde, the largest gold and jewelry designer, manufacturer, and distributor in the Middle East, today announced the launch of its new 2016 campaign led by brand ambassador, the superstar, Elissa. In harmony with Elissa’s charisma, spontaneity and femininity, the ground-breaking campaign showcases the best of L’azurde’s creative design capabilities displayed in its outstanding 2016 jewelry range. As well as Elissa, L’azurde’s campaign also features a range of regional celebrities, including the Egyptian movie star, Rasha Al-Mahdi,...

L’azurde launches new showroom in Panorama Mall

12 January 2016

L’azurde’s new Panorama Mall showroom elevates jewelry display to a new level. Riyadh, Saudi Arabia; 12 January, 2016: L’azurde, the largest gold and jewelry designer, manufacturer and distributer in the Middle East, today celebrated the launch of its new jewelry showroom in Panorama Mall in Riyadh, Saudi Arabia. The opening ceremony was attended by the CEO of L’azurde, Selim Chidiac, who was accompanied by Mr. Kareem Al-Onizi, Chairman of the Gold and Jewelry Committee on the Chamber of Commerce in...

L’azurde makes dreams come true for fan of Elissa to meet pop star. Farah Zeidan wins all-paid trip to Belgrade to meet Elissa on set on latest L’azurde commercial

08 December 2015

Riyadh, 08 December 2015: L’azurde, the largest gold and jewelry designer, manufacturer, and distributor in the Middle East, made a fan’s dream come true as Sara Zeidan, winner of L’azurde Jewellery Company’s Instagram competition, won an all-expenses paid opportunity to meet Arabic pop star Elissa. The famous Lebanese singer and L’azurde brand ambassador was in  Belgrade filming a commercial to reveal the new L’azurde jewellery collection, looking resplendent decked with L’azurde jewellery. In line with its commitment to engage with customers, L’azurde Jewellery Company...

Lady Fozaza Reunites with L’azurde For New Diamond Collection

12 November 2015

Riyadh, KSA; November 12, 2015: L’azurde, the largest gold and jewelry designer, manufacturer, and distributor in the Middle East, today announced the renewal of its partnership with the Saudi designer Al-Anoud Bader, “Lady Fozaza”, to create a new diamond collection targeting the modern woman, through its simplicity, creativity and elegance. This decision and announcement follows the monumental success and widespread impact achieved by last year’s Lady Fozaza “Dream Collection”, both in Saudi Arabia and amongst women across the GCC. A core...

L’azurde recognized as best jewelry brand in Saudi Arabia

24 August 2015

L’azurde, the leading jewelry company, has been awarded the prize of “best jewelry brand in Saudi Arabia”. The award was presented by Luxury Lifestyle Awards, the international entity dedicated to recognizing the most outstanding brands for their distinguished initiatives and achievements. The award was presented during the eighth version of “Luxury Lifestyle Awards’ annual ceremony held in Dubai in May 2015. This prestigious annual prize was presented by “Luxury Lifestyle Awards”, in cooperation with PwC “PricewaterhouseCoopers”, in an official ceremony...

L’azurde and Fiera di Vicenza roadshows feature the Vicenzaoro Dubai exhibition

15 June 2015

Riyadh, June 15, 2015: L’azurde has achieved an outstanding success with the roadshows it held in Riyadh, Jeddah and Dammam during the second quarter of 2015. L’azurde engaged in this project as a strategic partner for the foremost jewelry exhibition in the Gulf and Middle East region, held under the title Vicenzaoro Dubai. The exhibition featured more than 700 exhibitors from 40 states around the world. The exhibition highlighted recent developments in the gold industry, as well as presenting solutions...

Delegation from the Kuwaiti Gold Traders Union visits L’azurde’s factory in Riyadh

26 May 2015

Riyadh, May 26, 2015: L’azurde organized an orientation visit to their Riyadh factory in the Second Industrial City, for a delegation from the Kuwaiti Union for Gold and Jewelry Traders. The delegation participated in a training course organized by the Saudi Ministry of Trade and Industry, during the second quarter of 2015. The delegation was accompanied by a number of officials and inspectors from the Ministry. It was received by Mr. Selim Chidiac, L’azurde’s CEO and Mr. Ayman Al Haffar,...

L’Azurde celebrates mothers in gold and Diamonds

20 March 2015

A mother is like a precious jewel in the heart of every human being. She is the only person who welcomes us with open arms no matter how absent, late or careless we are. Since she deserves all the love from you, give her a special golden gift from L'Azurde’s Mother’s Day collection, on her day this year. The specially designed collection includes necklaces and rings crafted from gold and diamonds to add joyful tones and wonderful memories for the...

Diamond Collection Completes Arab Women’s Elegance

01 March 2015

L'azurde, the world’s leading jewelry house for Arab women, has made dreams come true by designing stunning diamond collections. Famous Arab art and fashion celebrities such as Elissa, the Lebanese super star singer and the brand ambassador for L'azurde, actress Dorra Zarrouk, singer and actress Cyrine Abdelnour‎, and Alanoud Badr, founder and designer of the “Lady Fozaza” fashion brand, have championed the collections. L'azurde’s expertise has helped them understand the different personalities and habits of women, constantly fascinating them and...

L’Azurde’s 2015 Collection dazzles in Sharjah

27 February 2015

Dubai, February 2015: L’Azurde, the leading diamond and gold jeweler held a roadshow event to launch the company’s 2015 collection in the United Arab Emirates. The roadshow culminated in an event at the Hilton Hotel in Sharjah at which L’Azurde’s biggest customers were briefed on the latest trends, strategies, and developments in the global gold market. The exhibition demonstrated the appeal of L’Azurde’s sophisticated and spectacular designs in the United Arab Emirates in particular and to Arab women in general....

L’Azurde’s new 2015 collection sparkles in Kuwait

27 February 2015

Kuwait, February 2015: L’Azurde, the leading diamond and gold jeweler, showcased their new 2015 jewelry collection at the Marina Hotel in Kuwait. The company invited their biggest clients along with important partners and gold distributers and showed them the latest directions and strategies in the world's gold market. The event showcased L’Azurde's ability to meet the aspirations of Kuwaiti women in particular and Arab women in general, with the sophisticated and spectacular designs for which L’Azurde is known. The company...

L’Azurde and Lady Fozaza dazzle with Dream Collection

17 December 2014

Kuwait, December 17, 2014:L’Azurde one of the world's leading gold and diamond groups, today unveiled its new diamond Dream Collection. The set was created through a successful partnership with leading Saudi fashion designer Al Anood Bader, also known by her brand name of Lady Fozaza. The partnership allowed Lady Fozaza to expresses her passion for jewelry and provided her with the cutting edge technology and craftsmanship to express her creativity in diamonds. For Arab women, the Dream Collection emphasizes modern...

L’Azurde selects Lady Fozaza as a partner designer

16 July 2014

Riyadh, July 16, 2014: Because she is a symbol of success and glamor and her designs embody sophistication and good taste, L’Azurde, the leading diamonds & gold company, has selected the famous Saudi designer “Al Anood Bader” and her brand "Lady Fozaza" to design a new range of jewelery that reflects the harmony and unison between L’Azurde’s innovation and Lady Fozaza brand. Through this partnership, L’Azurde seeks to promote the principles of quality and excellence by taking advantage of the expertise...

Welcome to our L’azurde online newsletter!

01 November 2013

  Dear Customers, Welcome to our L'azurde online newsletter! Enjoy the latest news about L'azurde and the world of jewelry and get to know more about current jewelry trends. We are looking forward to your valuable comments and suggestions. Launch of the Bridal Collection Aiming to cater for various styles of bride, L'azurde launched its new Summer 2013 Bridal Collection in June. The Bridal Collection offers women a wide selection of gold jewelry pieces that will give them the most...

L’AZURDE Opens First Store in Kuwait Cyrine Abdel Nour attends store inauguration

07 October 2013

Riyadh – October 7, 2013: L’AZURDE Group, a leading gold and diamonds manufacturer today announced the opening of its first store in Kuwait at the Avenues. The inauguration was attended by Cyrine Abdel Nour as an honorary guest. Cyrine has chosen L’AZURDE jewels and has worn them on several occasions in her projects. The store opening falls in line with the brand’s expansion strategy that aims to reinforce its presence in the local and global gold market, making it one of...

The new exchange policy for Saudi Arabia

23 July 2013

Riyadh June 18, 2013: L’Azurde, the world’s leading gold and diamond group, unveiled its new diamond exchange policy as a result of their continuing efforts to meet the needs of their customers. Launched in March of this year, this new policy allows the exchange of L’Azurde diamonds and the purchase of gold jewelry that holds the L’Azurde seal. L’Azurde showrooms will provide customers the freedom of choice between exchanging their diamonds with others or retrieving their diamonds value after being evaluated,...

“L’Azurde”: Training course conducted for Saudi sales staff in jewelry appraisal techniques

25 May 2013

Al Riyadh, May 25, 2013: With an ongoing strategy fixed to develop competencies for Saudi employee, “L’azurde” the leading gold and diamond group had had an intensive training for Saudi showroom managers and retail sales men in order to develop their skills in the field of selling jewelry. The training also aimed to raise their skills to explain the four elements of the diamonds: Cut, Clarity, Color & Carat weight, in which L’azurde had added a fifth element: Customer confidence. Thus...

Cyrine Abdelnour Shines with “L’azurde” Jewelry in her New TV Clip “Habaibi”

08 May 2013

Al Riyadh May 6, 2013: Cyrine Abdelnour, the famous Lebanese super star, chose to glamour with none other than L’azurde jewelry in her video clip "Habaibi", which will be broadcasted on television soon. The video clip, which was shot in Santorini Greece by director Angie Al Jammal, tells a story full of romance, happiness, and magical scenes of Cyrine Abdelnour wearing the wedding dress. Because the glamour of the wedding dress is never complete without the Jewelry that reflects the beauty...

Welcome to our L’azurde online newsletter!

01 April 2013

Dear Customers, Welcome to our L'azurde online newsletter! Enjoy the latest news about L'azurde and the world of jewelry and get to know more about jewelry trends and other exciting topics. Please feel free to give feedback. We are looking forward to your valuable comments and suggestions. 2013 Brand Campaign The Arab woman is truly unique. She not only stands out with her glamorous appearance, vibrant colors and amazing style but also with her distinctive taste. Her passion, love and...

L’azurde Jewellery reflects your personality

30 March 2013

Al Riyadh 30 March 2013:Even though, every woman has her own personality and lifestyle, they all agreeon their passion for jewelry;asit addsto thema touch of elegance that is key to her appearance.And because each jewelry design is unique to the bearer of it, Eve has always been receiving great care in choosing the jewelry she wishes to purchase, as well aschoosing the design that matches hertaste, and alsoreflects her mood together with the beauty of her features. A wise man...

L’azurde to mark Mother’s Day with tangible affection

19 March 2013

Al Riyadh March 19, 2013: A mother in every person’s life is the compassion, the warm embrace, and love-giving heart that gives but never takes; she works tirelessly always having her children’s best interest at heart. My mother is all that and more, she is the jewel of my life and I wanted to show her that. This year she will receive a special golden gift from L’azurde, specifically from “Symphony collection” which is designed just for a special occasion such...

L’azurde announce “Symphony” collection as the Most successful in the market

13 March 2013

Riyadh March 13, 2013: L’azurde, the world's leading gold and diamond, believes that there is no boundary to creativity in its world. Therefore, the Symphony collection designers excelled in their designs, getting their inspiration from the roles of maestro. The designers' fingertips, like a maestro who combines the different strings in an orchestra so that it vibrates with the loveliest melodies of music, innovate the most magnificent designs that lives up to your beauty. The collection contains earrings, necklaces, rings...

L’azurde Turns Your Wedding Night to an Ever Remembered Memory with Laylaty Collection

12 February 2013

Riyadh February 12, 2013: On wedding nights, L'azurde believes that gold reflects love and immortality to keep that night forever unforgotten, as much as men believe in that exceptional and perfect moment when he finds his life partner and soul mate. Therefore, L'azurde introduces its Laylaty collection which is filled with love and uniqueness, as the designers of this collection make sure to design it with creativity and passion to guarantee all eyes on you in the night of your...

Four Factors to Take Into Consideration When Purchasing Diamonds

29 January 2013

Riyadh, 29 January 2013: To the ancient Greeks the word "diamond" was a synonym to "Safety", maybe the old Chinese worriers believed in the same meaning; they used diamond because they believed in its magical properties which make the worrier disappear in the eyes on his enemy. Even though the old myths told many legends about diamonds, there remains one truth that every women believes in at all times, adorning herself with a ring or a necklace of diamond will...

L’azurde to Invest SAR 100 Million over 3 Years

19 December 2012

· Investment will be through the expansion of diamond stores network in the Gulf region to reach 30 stores · Annual growth over past three years at over 30% Riyadh, December 19, 2012: L'azurde announced today the details of its strategic expansion plan in the Gulf region. The Company will invest over SAR 100 million through the expansion of its diamond stores network, going from 10 stores to 30 over the next three years. The announcement came during the launch...

L’azurde innovates in the world of gold and jewelry in its Fall and Winter 2012 collection

16 October 2012

Riyadh, 16th October, 2012: L’azurde group announced the launch of its new collections today at a press conference held at Four Seasons hotel in the Kingdom’s capital Riyadh. The launch included an exclusive viewing of the four spectacular collections for Fall/Winter 2012 to media and business people. The new 18 and 21 carats pieces in the stunning collections carry non-traditional designs that resemble international styles, albeit with an oriental touch. Is introducing innovative pieces of sets, bracelets and rings produced using the...

L’azurde redefines the world of jewelry

01 January 2011

L’azurde redefines the world of jewelry L’azurde, a prominent name in the gold and jewelry industry, has successfully climbed to the summit of beauty and glamour throughout a journey of more than 30 years. Through its unique designs, L’azurde was able to claim its own world of utmost originality and elegance, and has become a recognized international brand. Today, L’azurde enjoys the trust and loyalty of its clientele who constantly look forward to an exclusive experience at one of the...